Historically the largest businesses will be recognised for their logo or brand identity prior to their products or service… but the best brands not only have a strong visual logo but manage to encompass their identity with their product or service, which then drives customer loyalty and longevity.
Follow these three steps to develop your brand:
1. Try to make your brand as personal as possible – make your brand believable
2. Make your logo clear & concise – any confusion about who you are leads to an opportunity for your competitor
3. Build in future aspects of your business to your brand – If you have a brand that can grow with your business this will save you time and money going forward