Does your company need Search Engine Optimisation?
Search Engine Optimisation can be a very powerful way of getting more people to view your website and in turn, buy more of your products and services.
What is Search Engine Optimisation?
Search Engine Optimisation, or SEO as its more commonly known. Is the art of making your website appear high in the search rankings for certain key words or phrases. In its simplest terms… If you are a business that sells computers, then you would want to appear on page one of the mostly commonly used search engines, that your target market are using. However, I’m afraid its not quite that simple. Because there are a lot of variables (your geographic area, product or service specialisms, technical words, brands etc…) the process of good Search Engine Optimisation, is one that requires various stages.
Search Engine Optimisation – Stage 1
The first thing we do is research your business, versus what you think your key words or phrases are. Then versus what they actually are. We use great Search Engine tools like Google Adwords, to help us accurately determine the best opportunities.
Search Engine Optimisation – Stage 2
We create specific pages, to capture the key word or phrase traffic. This process can mean a slight adjustment to what is already there, or we create completely new pages, that are designed to meet the Search Engine Optimisation algorithm.
Search Engine Optimisation – Stage 3
To ensure that you appear on Page 1 of Google or other search engines, we need to constantly change the content, as well as adding links. To ensure you stay ahead of your competition.
Effective Search Engine Optimisation
Most types of businesses have a very competitive market. You may well have a Unique Selling Point (or USP), but if you don’t appear in the Search Engine Optimisation rankings, then your potential customers do not know you exist.
Isn’t it enough to just have a pretty website?
Its great having a nice website that looks really pretty, and contains all the things that you think your customers will love. The big problem is that there are thousands of websites that are trying to do the same.
Targeted SEO campaign
We can create a targeted web Search Engine Optimisation strategy, which delivers the results you need by developing your key words and phrases to develop Google friendly rich website content. We use long-lasting White Hat techniques (Google friendly), rather than quick fix Black Hat methods that will ultimately penalise your site and hold you back.