Who is your target market?
Firstly ask yourself who is your target market? Are they 20 to 30 years old and in further education, or are they retired and older? Are they business owners or full time mothers?
If you know who they are, then you can start to think like them (you can also create a focus group to give you feedback – made up of family members or friends). Just make sure you want constructive feedback to help you make your online marketing as good as it can be (sometimes people are reluctant to be too honest for fear they will upset you).